It’s no exaggeration to say that owning and managing Germantown rental properties relies on relationships with other people. As a rental property investor, you need a solid network of market professionals to help you find and lease your properties, as well as keep them profitable for so long as you have them. And as a landlord, you need to have a good reputation for attracting quality tenants.
With so much of our social lives happening online these days, protecting your online reputation has become one of the essential parts of owning successful rental homes. Next to your tenants, your reputation is one of your most valuable assets. But knowing what to do to manage and protect your reputation online can be a real challenge. Instead of letting fate decide, it’s important to take steps to ensure that your online reputation suggests the trustworthy, reliable landlord that you are in real life.
Start with Your Website
One of the easiest places to start cultivating a good online reputation is with your website. Your website must look professional and be user-friendly. As prospective tenants search for new rental homes, they will almost certainly try to look you up online. By setting up a website, you can boost your chances that the information they see about you online is a fair representation of who you are as a professional.
For best outcomes, include helpful information, frequently asked questions, and contact information on your website in order to ensure that that you will come across as helpful, knowledgeable, and accessible – all qualities tenants look for in a landlord.
Embrace Social Media
While a website is a great starting point, you also need to create and manage a presence on social media. Social media is vital to doing business in the 21st century, and owning and managing rental properties is no different.
Social media accounts on platforms like Instagram, Twitter, and Facebook can not only help you market your properties to a much broader audience, but it can be another break to connect with people positively. You can see and respond to what is being said about you online, making it easier to manage your online reputation. Your profits and ability to lease your properties will deteriorate if you neglect to address a minor issue before it does real damage to your online reputation.
Encourage and Respond to Reviews
Suppose you’ve put a lot of energy into forming positive relationships with your tenants. In that case, you can leverage that success to help you protect your online reputation by asking them to write a review. Positive comments on social media are always a good idea, but you could also have them leave a review on Google, Yelp, or other business-oriented review platforms.
At first, it may feel awkward to ask for feedback, but a good review or even some fair critiques of your tenants’ experience can help you not only manage your online reputation but to be a better landlord too. Be sure to respond to all reviews in a positive way for an even bigger reputation boost.
Offer Quality Services
Representing yourself as a trustworthy, reliable landlord online is important. But it is equally important to ensure that you are living up to that standard in your daily dealings with tenants. In most cases, becoming a respected landlord in your market means going beyond the basics. For example, the top landlords typically offer quality services that many others don’t. These include cultivating open communication channels with your tenants and responding promptly and professionally to all complaints and maintenance requests.
Be respectful of your tenant and their time, and follow the terms of your lease carefully. You should also make sure your tenants have a way to reach you and offer conveniences like online rent payment if possible. When your tenants learn that you are fair and reliable, they will be more likely to share that opinion with others and, ultimately, help you manage your online reputation as well.
Of course, cultivating a good online reputation can take time and effort. Why not hire one of the most respected Germantown property management companies instead? At Real Property Management Investor’s Choice, we consistently earn top reviews from tenants and property owners. That reputation helps us help investors like you to keep your rental properties profitable year after year. To learn more about what we have to offer, contact us online.
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